Great achievements only happen when we employ the right strategies.
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Great achievements only happen when we employ the right strategies.
We establish a strategic partnership at the convergence of the private and public sectors. We facilitate communication between these spheres, leveraging our knowledge and experience as elements of cooperation and dialogue, playing an active role in the analysis and development of new public policies.
We believe that public private relationships can be less complicated, clear, and more objective. We use our market expertise, aligned with governmental functionality, to develop the objectives and interests of our clients.
We collaborate with clients to consistently identify and analyze the key issues relevant to their objectives. Our services extend to delivering continuous intelligence, providing insightful analysis, and assisting in-house teams in comprehending the potential business implications and operational necessities arising from policy developments.
Advocacy without a viable alternative is incomplete. Recognizing this, we engage with clients to craft credible and innovative policy proposals that effectively address critical challenges facing their businesses. We believe in providing solutions, not just opposing ideas.
We collaborate closely with our clients to solidify positions, meticulously craft compelling narratives, and refine arguments that can be strategically deployed across diverse audiences. From politicians and officials to journalists and the third sector, our goal is to equip clients with persuasive tools to effectively make their case.
We empower clients to actively participate in the political and policymaking processes relevant to their issues. This involves identifying crucial decision-makers and stakeholders, and thoroughly briefing and preparing clients for meaningful engagement in these arenas. Our aim is to facilitate effective participation and impact within the policy landscape.
We assist our clients in effectively conveying their policy positions to a diverse range of stakeholders, spanning from the general public to investors. Through strategic communications and media support, we craft compelling narratives that enhance both political and official engagement, telling a story that resonates across various audiences.
We collaborate closely with investors and acquirers, offering steadfast support throughout transactions. Our commitment lies in delivering top-tier advice on policy risk and conducting thorough political due diligence. By doing so, we empower our clients to proactively manage risk across the entire investment lifecycle.
Marcos Joaquim Martins Pereira holds a degree in Economics from the University of Brasília and specializes in Business and Economic Law from the Getulio Vargas Foundation.
Currently at the helm of his consulting service, Marcos drives a strategic communications and political strategy firm. Here, he leverages both learnings and expertise to empower startups and other entities, facilitating their breakthrough of regulatory barriers and enabling them to operate at peak efficiency. Prior to this, Marcos played a pivotal role at 5Andar, a Brazilian prop tech unicorn, where he orchestrated government affairs and public policy initiatives in Mexico and Brazil.
In his previous role as the Public Policy and Government Affairs Manager at Google Brazil, Marcos, as the first Googler based in Brasilia, took on the responsibility of informing and educating elected officials, regulators, and other policymakers about Google’s stance on significant public policy issues. In the fast-paced world of technology, he emphasized the importance of aiding policymakers in understanding the issues that matter to Google and its users.
Before joining Google Brazil, Mr. Pereira made substantial contributions at the Legislative Affairs Unit of the National Confederation of Industry – Brazil (CNI). As a Policy and Industry Specialist, he seamlessly integrated public policy with business strategy and corporate development. His role involved liaising with the legislature, leading project identification, preparation, appraisal, negotiations, and supervision with a focus on economic development components, ensuring alignment with CNI procedures and standards.
In a previous stint at Patri, a government relations consultancy in Brazil, Marcos analyzed the political and regulatory environment for clients. This involved evaluating emerging issues, proposed regulations, changes, rulemaking, and corporate compliance. His international experience includes working for the Embassy of the Republic of Korea, where he played a key role in negotiating international cooperation within the context of KOICA and KDB operations.
Marcos is a recipient of the Chamber LINKS Fellowship by the Center for International Private Enterprise/ National Endowment for Democracy (2010) and the Professional Fellowship (Legislative Fellow) by the United States Department of State (2012), acknowledging his dedication to public policy in Brazil.
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